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Social Media Marketing: Convincing the Board to go Social

I think it’s safe to say that social media is here to stay.  With social media comes social media marketing.  That being the case, why are many Board members, managers and decision-makers reluctant to participate?  Let me share some and how to respond to some of the most common reasons for not embracing social media marketing.  Here are just four examples:
1. What if someone says something really bad about our organisation?
Response:  If someone has something […]