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Monthly Archives: June 2015

Digital Marketing for NFPs Case Study: Digital Marketing to reach those at risk of domestic violence

Digital marketing for NFPs is increasingly important as individuals reach out to services online and expect them to respond accordingly. This case study highlights how digital marketing can make a powerful difference to those in need. Consider this case study where one person has two very different experiences as they consider whether to make contact with a domestic violence service. This example is based on a not for profit but could equally be applied to […]

Social Media Marketing: Convincing the Board to go Social

I think it’s safe to say that social media is here to stay.  With social media comes social media marketing.  That being the case, why are many Board members, managers and decision-makers reluctant to participate?  Let me share some and how to respond to some of the most common reasons for not embracing social media marketing.  Here are just four examples:
1. What if someone says something really bad about our organisation?
Response:  If someone has something […]